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Alicia Reed
Director of Partnerships
Alicia joined the New Profit team in 2010 as the Director of Partnerships. In this role she builds and implements programs that ensure investor engagement, collaborative learning opportunities, and a strong network of passionate funders. She also provides support to New Profit's portfolio organizations on strategic development activity and growth.
Believing that sophisticated development work should connect people with their passions and illustrate the amazing impact of their philanthropy, Alicia enjoys both the art and science of creating high-functioning development programs. She feels privileged to be part of this work and to support others in doing good and making positive change.

Alicia comes to New Profit with a background as both a development practitioner and consultant. As the Program Manager and Senior Analyst at Eduventures' Development Learning Collaborative, Alicia served over 100 universities and colleges in strategic development growth. Her areas of expertise and research include managing investments and resource allocation, effective practices for individual and institutional fundraising, increasing frontline productivity, staff and operational management, and campaign strategy and planning. As a fundraising practitioner, Alicia served as the Director of Parents Programs and Parents Fund for the University of Pennsylvania, and Director of Alumni Relations and Annual Giving for Northeastern.

Prior to her fundraising career Alicia worked in the publishing industry in Silicon Valley. As part of her marketing roles at Ziff-Davis and at IDG's Infotainment World, she helped produce the first ever Electronic Entertainment Expo (E3) in Los Angeles, CA. Alicia graduated summa cum laude and received a B.A. in psychology from the University of Massachusetts, Amherst.

Alicia lives in Newton, MA, where she dreams of hiking in Glacier National Park, horseback trekking across Iceland, and starting a goat farm in Sonoma, CA.
Q&A
What is your favorite sport to do or watch?
Tennis. Both playing it and watching it. But definitely not watching myself play it!

Favorite place in the entire world?
Acadia National Park. I love the smell, the air, the dirt, the rocks, the sea, all my years of precious memories...

What book are you currently reading?
The Pig Who Sang to the Moon: The Emotional World of Farm Animals by Jeffrey Moussaieff

It is difficult to say what is impossible, for the dream of yesterday is the hope of today and the reality of tomorrow.
Robert. H. Goddard
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